Analysis+and+Prediction

1/The Founding Fathers- Carl Karcher grew up on a farm in Ohio but moved to Anaheim in Southern California. He married Margaret Heinez in 1939 and bought his first hot dog stand soon after. Cars started to become very popular arund this time, making people start "curb side-service" resturants. In a city about sixty miles away, San Bernardino two brothers, Richard and Maurice McDonald took this idea even farther. They started the first factory assembly line in a commercial kitchen. This idea was much cheaper and more efficient. Many other people took this idea and started their own resturants. During this time we see the first Taco Bell, Wendy's, Burger King, Jack in the Box, Kentucky Fried Chicken and Carl Karcher's, Carl's Jr. All of these resturants became huge hits but when Carl's company went into debt in the 90's he was out voted 5-2 and fired. The next chapter is called "your trusted friends" i thionk it will be about how McDonald's and other top fast food joints have been able to gain the trust of so many Americans.

2/Your Trusted Friends- In 1954, Ray Kroc was selling milk-shake mixers to resturants in Southern California. He came across McDonalds, loved how it worked and later persuaded the two brothers to sell the franchise to him and spread it all around the country. At the same time one of Ray's friends, Walt Disney was building a company of his own. Walt's company was a lot more successful at first. Walt's idea was to target kids as the main customers. Ray wanted to put his resturant inside Walt's new park, Disneyland. But the two could not come to an agreement about it so McDonalds were not seen in Disneyland until after Walt's death in 1966. Also after his death Ray decided to use his idea of targeting kids for the main source of customers. He made the resturant kid freindly by first getting a mascot named Speedee, a chef with a hamburger for a head but later changed it to a clown, Ronald McDonald. They also added play grounds to evry resturant. The next chapter is called "behind the counter" i think it will be about what really goes on back behind the counter where we can't see.

3/Behind the Counter- Managers at fast food resturants look for people who are unskilled and willing to work for low wages. Because of this most employees at fast food places are teenagers, recent immigrants or handicaps. About 2/3 of all employees at fast food joints are teenagers. Many fast food workers have tried to forn unions at some point. If they have succeded in getting the union it has never lasted very long. But what usually happens when this is attempted is all the workersare fired and then the resturant would shut down and open back up not far from the original location shortly after. Many of the workers in fast food chains aren't treated well at all by their employers which lead them to steal from them or even committ murder in extreme cases. No other American industry is robbed so often by its employees. The next chapter is called "success" i think it will be about how McDonalds has been able to become so successful over the years.

4/Success- Franchises are very big amoung fast food chains. Dunkin' Dounuts and Kentucky Fried Chicken were the first to try out this idea. They did alright but McDonald's ended up having the most success with it. Many resturants started opening up new resturants very close to pre-existing resturants which would cause one of them to go out of business. This would be bad for whoever the manager was of the one that closed. Those managers got angry and tried to get law suits filed against having the resturants so close to each other. The next chapter is called "why the fires taste so good" i think it will be about the steps required to making the french fries we eat at fast food chains.

5/Why the Fries Taste So Good- J.R Simplot was an eighth grade drop out, and turned out to be one of America's richest men. He is the founder of the J.R Simplot plant in Aberdeen Idaho. The plant operates every step needed to make frozen french fries. They are the leading seller of french fries to fast food companies. They also sell the frozen french fries you would buy at the store. Becasue french fries are not made in the actual resturant you get them from they have to be processed. When foods are processed they lose most of their flavors. The International Flavors and Fragrances is the world's largest flavor company. Their job is to mix chemicals and gases and other things together to make artificial flavoring for foods.One of the main things they focus on is the smell of a food. The aroma of a food can be responsible for as much as 90% of its flavor. Scientists believe that the only reason humans developed the sense of taste was to avoid poisonous foods. So the smell of a food is very important to making people want to buy and eat it. The next chapter is called "one the range" i think it will be about how the ranges and farms and places where the animals live that McDonald's gets its meats from.

6/On the Range- The Chicken McNugget was introduced nationwide in 1983. The chairman of McDonald's, Fred Turner, wanted something that was "a chicken finger without bones and about the size of your thumb". Within one month of introducing them McDonald's became the second-largest purchaser of chicken in the United States. McNuggets became so big because they tasted good, were easy to eat and they appeared to be healthier than most other things on the menu, even though they really aren't. Chicken McNuggets contain twice as much fat per ounce as a hamburger. The McNugget also helped turn Tyson Foods into the world's largest chicken processor. Tyson produces half of all McNuggets that are sold and sells chicken to ninety out of one hundered of the top resturant chains. Now a days Americans eat way more chicken than they do beef, which is causing many ranchers in the west to go bankrupt or even out of business. The next chapter is called "cogs in the great machine" i think it will be about the most important parts to the fast food industry.

7/Cogs in the Great Machine- In the 1960's what is now known as the "IBP Revolution" began. Currier J. Holman and A.D Anderson left the meatpacking company they were working at and decided to try and start their own company, Iowa Beef Packers. (IBP) Over the years the company has taken over the meatpacking business. They have been caught bribing other companys to do certain things that they want. They ahve caused many other meatpacking companies to either go out of business or to move out west. Conditions in slaughterhouses are very bad and people often get injured on the job. Many of the people who work in slaughterhouses are recent or illegal immigrants. The next chapter is called "the most dangerous job" i think it will be about the different jobs that are done in the fast food industry and some of the risks that can go along with them.

8/The Most Dangerous Job- The most dangerous job in the United States is meatpacking. Injury rates in slaughterhouses are about three times higher than those of the average American factories. Every year over fourty thousand men and women suffer some type of injury or illness from working in the slaughterhouse. Most workers in slaughterhouses are recent or illegal immigrants that have no eduacation and usually do not speak any english. Many of the injuries that occur in slaughterhouses go unrecorded because injuries and things like that cost the company money. Because most are immigrants they are afraid to speak out against their employers. The next chapter is called "what's in the meat" i think it will be about exactly ehat the title says, what is really in the meat.

9/What's Really In the Meat- Every year in America over 200,000 people become ill from food disease. 900 of these people end up be hospitalized and fourteen of them die. Because our country is such a huge mass producer an outbreak of food poisoning can spread very very quickly causing millions of people to get sick. E coli is a very common type of food disease. E coli is caused by meat coming in contact with fecal matter. This happens a lot of times in slaughterhouses where its not very sanitary. It can also occur before the cow is slaughtered if it accidentially consumes its own waste or the waste of another animal in a crowded feedlot. The next chapter is called "global realization" and i think it will be about how the fast food industry has spread world wide.

10/Global Realization- Fast food chains can now be found throughout the world not only in America but also in Europe, Asia, Australia and the Middle East. But because of the huge amount of fast food that is eaten in the United States and the high fat diet that most Americans have it is leading to a high rate of many medical issues. These issues include obesity, heart disease, diabetes, colon cancer and breast cancer. If we don't do something about thisthe problem will only continue to get worse. The true price of fast food is not how much its costs to buy a burger.